家ニュース Apple、外部リンクへの30%手数料を廃止

Apple、外部リンクへの30%手数料を廃止

by Lily Oct 06,2025

Appleが外部決済手数料を撤廃へか

エピック対Apple裁判、決定的な転換点へ

Epic Gamesとの長期に渡る法廷闘争において、Appleは過去最大の敗北を喫する可能性が浮上した。最近の判決では、このテクノロジー大手が外部決済リンクに対する論争の的となっていた30％の手数料を廃止するよう強制される見込みで、モバイルアプリ商取引にとって極めて重要な転換点となる。

大規模な変更が要求

今回の決定はAppleのビジネス慣行に厳格な制限を課す内容：

App Storeエコシステム外での購入に対する手数料の全面禁止
開発者が外部リンクを配置・フォーマットする制限の禁止
すべての「威嚇的画面」と義務的な中立メッセージ警告の撤去
開発者が明確な行動喚起を通じてコスト削減を伝える自由の保証

Epicの戦略的勝利

Appleは上訴する方針を示しているものの、専門家はこの判決がデジタルマーケットプレース規制の分水嶺になると指摘。Epic Gamesのティム・スウィーニーCEOがフォートナイトで仕掛けたApple決済システム回避戦略が、ついにプラットフォーム全体の改革につながった形だ。

市場への影響

Epic GamesストアがEUモバイルプラットフォームで拡大し、米国Android市場でも存在感を維持する中、App Storeの支配的立場は前例のない挑戦に直面。業界アナリストは、代替決済オプションが主流化するにつれ、モバイル流通経済の変化が加速すると予測している。

この判決は、オープンな決済システムを義務付けたEUの先行要件に続き、司法判断を通じて同原則を米国市場にも拡大するものとなった。

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