Apple has unveiled three new Apple Watch models for 2025: the flagship Apple Watch Series 11, the more affordable Apple Watch SE 3, and the durable, premium Apple Watch Ultra 3. All three new wearables will be available on September 19, with pre-orders already open at major retailers like Amazon. Read on for a detailed look at the features of each new model.
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Available September 19Apple Watch Series 11
Starting at $399.00 at Amazon
Available September 19Apple Watch SE 3
Starting at $249.00 at Amazon
Available September 19Apple Watch Ultra 3
Starting at $799.00 at Amazon
Available September 19Apple AirPods Pro 3
Priced at $249.00 at AmazonAbove, you can see the base configurations of the new Apple Watch models. By clicking on any listing, you can explore various optional upgrades, including larger case sizes, cellular connectivity, color choices, and different bands. Feel free to browse and customize to find the perfect match for you.
Apple Watch Series 11
Available September 19
Apple Watch Series 11
Starting at $399.00 at Amazon | Also available at Apple, Best Buy, and Walmart
The Apple Watch Series 11 is Apple's new flagship smartwatch, starting at $399. Its display is now twice as scratch-resistant as the Series 10. A key upgrade is a battery life extended to a full 24 hours, making overnight sleep tracking more reliable (more on that below). The cellular model also now supports 5G connectivity.
The main highlights, however, are two significant health features. The first is a notification system that can alert you to potential high blood pressure—a major indicator of heart issues. The second is a new comprehensive sleep score. This score evaluates your sleep duration, consistency of bedtime and wake-up times, and time spent in each sleep stage, combining the data into a single metric you can work to improve for better overall sleep health.
Apple Watch SE 3
Available September 19
Apple Watch SE 3
Starting at $249.00 at Amazon | Also available at Apple, Best Buy, and Walmart
Next in line for an update is the Apple Watch SE, the budget-friendly model offering core features at a lower price. This new iteration runs on the same S10 chip found in the Series 11. It debuts an always-on display for the SE series for the first time and includes the new sleep score feature.
There are compromises: both size options are 2mm smaller than the Series 11, the display is less bright, and it lacks several advanced sensors. This means it cannot provide hypertension alerts, take an ECG, or detect blood oxygen levels. Its battery is rated for 18 hours instead of 24. Despite these limitations, the SE 3 remains an excellent value and a top-tier entry-level smartwatch.
Apple Watch Ultra 3 (GPS + Cellular, 49mm)
Available September 19
Apple Watch Ultra 3
Starting at $799.00 at Amazon | Also available at Apple and Best Buy
The Apple Watch Ultra 3 is designed for users who demand the ultimate smartwatch and is built for rugged outdoor adventures like hiking, camping, biking, and diving. A major new feature is satellite connectivity, enabling messaging and SOS alerts even when you're far from cellular coverage.
It boasts up to 42 hours of battery life. The redesigned display features thinner bezels for a larger screen area and improved visibility at wide angles. It also includes 5G cellular, the sleep score feature, and hypertension alerts. Notably, its watch faces can now display a seconds hand for the first time in the lineup.
Overall, this year's Apple Watch updates are solid evolutionary steps. The Series 11 and Ultra 3 introduce new hardware sensors and capabilities, while the SE 3 closes the gap with features previously exclusive to higher-end models. If you're looking to upgrade your current smartwatch, any of these new models is a strong choice.
For those considering new earbuds, Apple also announced the AirPods Pro 3, priced at $249 and launching concurrently with the watches on September 19.
