Home News "Assassin's Creed Shadows Hits 1 Million Players on Launch Day: Ubisoft"

"Assassin's Creed Shadows Hits 1 Million Players on Launch Day: Ubisoft"

by Patrick Apr 21,2025

Ubisoft announced that Assassin’s Creed Shadows achieved a remarkable milestone by surpassing 1 million players on its launch day. The game, which hit the shelves on March 20 for PC, PlayStation 5, and Xbox Series X and S, reached this impressive figure before 4pm in Canada. Ubisoft expressed their gratitude, stating, "It's not even 4pm here in Canada and Assassin's Creed Shadows has already passed 1 million players! Thank YOU from the bottom of our hearts for joining this adventure in Feudal Japan. We are beyond excited to start this journey with you!”

While reaching 1 million players on launch day is a significant achievement, it's challenging to fully assess the game's success without specific sales figures or targets from Ubisoft. However, it's clear that Assassin’s Creed Shadows is performing strongly, as it currently tops the global sales chart on Steam, indicating it's generating more revenue than any other game on the platform.

Early data from Steam shows that Assassin’s Creed Shadows reached a peak concurrent player count of 41,412 on its launch day. Given that the game was released on a Thursday, this number is expected to increase over the weekend, providing a clearer picture of its performance in the coming weeks. For comparison, BioWare’s Dragon Age: The Veilguard, released on October 31, 2024, saw a peak of 70,414 players on Steam.

The Complete Assassin's Creed Timeline

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The success of Assassin’s Creed Shadows is crucial for Ubisoft, especially following delays and the disappointing sales of last year's Star Wars Outlaws. The company has faced several challenges recently, including high-profile flops, layoffs, studio closures, and game cancellations leading up to the release of Assassin’s Creed Shadows.

Moreover, the game has been at the center of several controversies, particularly in Japan. Ubisoft released a day-one patch for Assassin’s Creed Shadows addressing concerns from some Japanese politicians about the depiction of in-game temples and shrines. The issue was significant enough to be discussed in an official government meeting by Japanese politician Hiroyuki Kada and responded to by Prime Minister Shigeru Ishiba.

Assassin's Creed Shadows - Early Skills Tier List

Assassin's Creed Shadows - Early Skills Tier List

On Steam, Assassin’s Creed Shadows has received a 'very positive' user review rating, with 82% of nearly 4,000 reviews being positive. IGN’s review of the game awarded it an 8/10, praising it by saying, “By sharpening the edges of its existing systems, Assassin’s Creed Shadows creates one of the best versions of the open-world style it’s been honing for the last decade.”

Amidst these developments, reports suggest that Ubisoft’s founding Guillemot family and largest shareholder are exploring buyout deals with investors like Tencent, aiming to maintain control over the company.

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