The Russo brothers' Netflix film, The Electric State, has sparked considerable debate since its release, particularly regarding its use of AI for voice modulation. Joe Russo defended this choice, suggesting it's a readily accessible technique, even likening it to a simple TikTok tutorial. He acknowledged the current limitations of AI, describing its "hallucinations" as preventing its use in mission-critical applications like self-driving cars or surgery. However, he views its generative capabilities as particularly well-suited to creative endeavors.
This perspective contrasts with the views of many artists who see AI as antithetical to creativity. Despite this, some studios, including Netflix, appear enthusiastic about AI's potential. Netflix CEO Ted Sarandos argued that audiences are unconcerned about AI's use in filmmaking and that it can enhance storytelling, drawing a parallel to the advancements in animation technology. He suggested that focusing on improving quality, rather than solely reducing costs, is key to the future of content creation.
However, not all embrace AI wholeheartedly. Marvel recently denied using AI in creating teaser posters for The Fantastic Four: First Steps, despite an apparent anomaly in one image.
The Electric State, directed by Anthony and Joe Russo and adapted from Simon Stalenhag's novel, boasts a star-studded cast including Millie Bobby Brown, Chris Pratt, Ke Huy Quan, Woody Harrelson, Jason Alexander, Anthony Mackie, Jenny Slate, Giancarlo Esposito, Brian Cox, and Stanley Tucci. Despite its high-profile cast and budget, IGN gave the film a less-than-stellar 4/10 rating, criticizing it as a costly disappointment.
The Russo brothers are slated to direct the next two Avengers films for Marvel Studios: Avengers: Doomsday (2026) and Avengers: Secret Wars (2027).
