Home News The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

by Nova Jan 07,2025

The Battle Cats celebrates 12 years of quirky cat-themed tower defense action! Developer Ponos marks this milestone with a new Sengoku-era ad campaign, blending art, history, and the game's signature humor.

The new commercials transport players to the Sengoku period, showcasing tactical gameplay alongside whimsical cat food cans. Developed in partnership with R/GA, the "Way of the Cat" campaign is a cinematic delight that might just inspire you to "be the cat, become the cat."

cinematic shot of a samurai yelling the cat food cans have been released“Celebrating 12 years of The Battle Cats, we're thrilled to highlight the game's strategic depth and challenge expectations,” states Ponos' COO and Managing Director, Seiichiro Sano. "Our collaboration with R/GA honors our past while introducing new players to the exciting world of tactical cat battles.”

Need help strategizing? Check out our Battle Cats tier list for ranking tips! Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news via the official Facebook page or website.

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