Strauss Zelnick, CEO of Take-Two Interactive, recently shed light on the company's strategy regarding the release of games across various platforms, with a particular focus on the highly anticipated Grand Theft Auto VI. Zelnick revealed that the decision to delay the PC version of GTA 6 could result in a significant revenue loss, estimating around 40% of the game's total earnings, which is typically generated by the PC market. Despite this, Take-Two Interactive remains committed to a staggered release schedule, choosing not to launch the game simultaneously on all platforms.
This approach is consistent with the historical release pattern of the GTA series, where the PC version often follows the console releases. The delay in the PC release is influenced by Rockstar's intricate relationship with the modding community, rather than any decline in sales of the PlayStation 5 and Xbox Series consoles. Consequently, GTA 6 will adhere to this established model, and PC gamers might have to wait until 2026 to play the game, even if the console versions are released in the fall of 2025.
The anticipation surrounding GTA 6 extends beyond Take-Two Interactive. The game's initial teaser shattered several YouTube records, underscoring the immense excitement and expectations from the gaming community. There is a strong belief within the industry that GTA 6 could be the first title to break the psychological $100 price barrier. Such a move could have a ripple effect, potentially influencing pricing strategies across other gaming companies and studios.
