When it comes to showcasing a new vehicle, car manufacturers have various strategies at their disposal. From launching a sophisticated advertising campaign to securing a celebrity endorsement, the options are plentiful. However, Hyundai has chosen an innovative route by partnering once again with the popular mobile game, KartRider Rush+. This collaboration brings the new Insteroid concept car into the game as a kart, designed by the Hyundai Motors Europe Design Center. The Insteroid is inspired by Hyundai's INSTER, an electric SUV, adding a touch of real-world innovation to the virtual racing experience.
But the excitement doesn't stop with the Insteroid. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. To sweeten the deal, a special in-game event is running until April 28th. By using a Boost Shard at least once during this period, players enter a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of engagement and rewards for the community.
It's worth noting that the Insteroid isn't just a digital kart; it's also a real-world concept car. While it may not hit the production lines anytime soon, its presence in KartRider Rush+ serves as a powerful promotional tool for Hyundai. In my opinion, the Insteroid's sleek design outshines the Cybertruck's appearance in Fortnite, bringing a stylish edge to the collaboration.
If this latest collaboration with Hyundai doesn't reel you into KartRider Rush+, you might want to take a break and explore our list of the top five new mobile games to try this week. See what else has been launched in the last seven days and find your next gaming adventure.
