- Mattel Match: Toybox Unlocked brings Mattel's iconic brands into the world of match-three puzzles
- Swap and match in threes to advance through a playful toybox-themed adventure
- Features beloved classics like Uno, Masters of the Universe, and Barbie
If you grew up with the unmistakable logo of Mattel on your toys, Mattel Match: Toybox Unlocked is about to bring back a wave of nostalgia. This vibrant new mobile game blends the timeless charm of classic Mattel franchises with the addictive gameplay of match-three puzzles, creating a delightful experience for fans old and new.
Set in a whimsical toybox universe, the game invites players to pair up trios and progress through colorful, puzzle-packed levels. As you play, you’ll unlock nostalgic toys and characters from legendary Mattel brands, including Barbie, Hot Wheels, Uno, and Masters of the Universe. Each level adds a new layer to the adventure, revealing throwback items that spark memories of playtime past.
Developed in partnership with Uken Games, a seasoned name in mobile puzzle development, Mattel Match: Toybox Unlocked is currently in soft launch in the Philippines and Canada. A global rollout is planned throughout 2025, with a full worldwide release expected by year-end.
While the game leans heavily on nostalgic appeal, it’s designed to be accessible and engaging even for players unfamiliar with Mattel’s legacy. That said, standing out in the crowded puzzle genre won’t be easy. With fierce competition from top-rated titles on iOS and Android, Toybox Unlocked will need more than fond memories to win over players.
Time to play, time to remember
Whether you're matching cards from Uno or unlocking He-Man figures, Mattel Match: Toybox Unlocked delivers a heartfelt tribute to childhood favorites—now reimagined for the mobile era.
