While Black Friday remains the ultimate shopping event of the year, the retail landscape has evolved, offering numerous seasonal sales throughout 2025 that are nearly as compelling. From tech gadgets to video games and beyond, there are fantastic deals available right now and throughout the year. Whether you're planning to shop online or in-store, marking these key sale dates on your calendar can help you maximize your savings.
1. Valentine's Day Sales (Now–February 14)
Although Valentine's Day isn't traditionally known for shopping, it's an excellent time to snag discounts on gifts for your loved ones. From early February until the day itself, you can find deals on items like smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of 2025, Valentine's Day offers some of the year's lowest prices so far.
See the latest deals:
LEGO Botanicals Orchid
$49.99 save 20%
$39.99 at Amazon
LEGO Icons Flower Bouquet
$59.99 save 20%
$47.99 at Amazon
LEGO Botanicals Pretty Pink Bouquet
$59.99 at Amazon
LEGO Botanicals Wildflower Bouquet
$59.99 save 20%
$47.96 at Amazon
2. Presidents' Day Sales (February 13–17)
Presidents' Day, the first federal holiday of the year, kicks off significant sales. Starting the week before the holiday, which falls on a Monday, you can find discounts on mattresses, clothing, laptops, and PCs. Many retailers, including Amazon, often have sitewide sales during this period.
3. Tax Day Sales (April 15)
Following a lull in sales events, Tax Day presents another opportunity for savings. As taxes are due in the U.S., retailers capitalize on this by offering discounts on TVs, electronics, and LEGO sets, aligning with consumers receiving their tax returns.
4. Star Wars Day Sales (May 4)
May the 4th, a playful nod to Star Wars fans, has evolved into a prime time for deals on Star Wars merchandise, including LEGO sets, movie collections, board games, and other collectibles. Star Wars video games often see price cuts as well, making it an ideal day for fans to shop.
5. Mother's Day Sales (May 8–11)
Like Valentine's Day, Mother's Day is an excellent time for finding discounted gifts. Expect deals on flowers, jewelry, watches, and chocolates, with some retailers offering broader discounts on other items. Retailers anticipate increased gift purchases during this time, leading to price reductions.
6. Memorial Day Sales (May 22–26)
Memorial Day sales, another three-day weekend event, offer substantial discounts on mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy typically run extensive sales events, often starting the week before the holiday.
7. Dads and Grads Sales (June 1–15)
June kicks off with the "Dads and Grads" sales, a unique blend of promotions targeting both graduates and fathers. Expect significant discounts on TVs, laptops, PCs, and furniture. This period is perfect for snagging electronics before the summer and the first Amazon Prime Day in July.
8. 4th of July Sales (July 1–6)
The 4th of July, another holiday with a three-day weekend, is a surprisingly excellent time for discounts. Last year's sales included major electronics like TVs and gaming monitors at prices comparable to Prime Day or Black Friday. Expect sales on mattresses, appliances, furniture, and clothing, along with summer-specific deals on sporting equipment and grills.
9. Prime Day (Mid-July)
Amazon Prime Day, typically held in mid-July, has grown to rival Black Friday in terms of discounts. Although it started as an Amazon-exclusive event, other retailers like Walmart, Target, and Best Buy now participate with competing sales. Prime Day 2025 is expected to run from July 15 to July 16, though other retailers might have slightly different dates.
10. Labor Day Sales (August 25–September 1)
Following Prime Day, August sees back-to-school sales, culminating in Labor Day sales. Expect discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. These sales often start the week before the holiday, making it a prime shopping time before Black Friday.
11. October Prime Day Sales (Mid-October)
Amazon's "Prime Big Deal Days" in mid-October is a newer event that sets the stage for Black Friday. It usually takes place during the second week of October and lasts a couple of days. Other major retailers also participate, offering a preview of the holiday shopping season.
12. Black Friday Sales (November 1–30)
Black Friday remains the best time to buy almost anything. Although the day itself is November 28, 2025, deals start as early as November 1 and continue throughout the month. The best discounts often occur on Thanksgiving and the following Friday, with major retailers starting their official sales around November 21.
13. Cyber Monday Sales (November 30–December 5)
Cyber Monday, which began in 2005, has grown to be as significant as Black Friday, offering online discounts post-Thanksgiving. Sales typically start on the Sunday of Black Friday weekend and extend through the week, often labeled as part of Cyber Week.
14. Green Monday Sales (December 8–23)
Created by eBay in 2007, Green Monday marks the final push before Christmas. While not as large as Black Friday or Cyber Monday, it's a crucial time for last-minute holiday shopping. Sales often continue right up to December 24 and sometimes through Christmas.
15. New Year's Sales (December 26–January 1)
The last sales event of 2025, New Year's sales, starts just after Christmas. These discounts cater to shoppers returning unwanted gifts and looking to spend their extra cash. It's an excellent time to find deals on older tech products, especially TVs and gaming monitors, as retailers clear stock ahead of CES.
