Coperni’s Fall/Winter 2025 show was a groundbreaking event that seamlessly blended fashion and gaming culture. Held at the adidas arena in Paris, a venue renowned for esports competitions, the show transformed the traditional runway experience into something both nostalgic and futuristic. Instead of the typical front-row lineup of influencers, celebrities, and press, Coperni innovatively seated 200 gamers in ergonomic gaming chairs, actively playing Fortnite and other games during the presentation.
This bold move evoked the atmosphere of '90s LAN parties, complete with technical details that celebrated gaming's golden era. The fusion of fashion and gaming extended beyond the set design, influencing the entire collection and showcasing how technology and style can harmoniously coexist.
The FW25 collection was rich with both subtle and overt references to gaming culture. Standout pieces included dresses made from puffy technical fabrics, inspired by the sleeping bags used during all-night LAN parties. Small storage bags attached to tights and sequined dresses paid homage to the utility holsters of Lara Croft from Tomb Raider. Additionally, the brand’s newly unveiled Tamagotchi bags made their runway debut, offering a playful nod to handheld gaming nostalgia.
The influence of gaming-inspired films was also significant. Motifs like the dragon tattoo from The Girl with the Dragon Tattoo appeared throughout the collection, while the high slit in Alice's dress from Resident Evil (2002) was reimagined in the opening look. These cinematic references added depth to the collection, effectively bridging the gap between digital worlds and real-life fashion.
Coperni has consistently been at the forefront of exploring the intersection of technology and fashion, and this season’s womenswear collection continues that tradition. By focusing on gaming—a space traditionally dominated by men—the brand challenges outdated stereotypes and promotes inclusivity in fashion.
Image: instagram.com
Beyond the innovative clothing, the show was a masterclass in generating viral moments. Shortly after the presentation, videos of the gamer-filled runway flooded social media, reinforcing Coperni’s reputation for creating unforgettable spectacles.
This isn't the first time Coperni has made an impact at fashion week. Last season, the brand concluded Paris Fashion Week with a fairytale-like showcase at Disneyland Paris. In previous years, they've amazed audiences with innovations such as spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of what a fashion show can be, proving that Coperni is more than just a label—it's a cultural phenomenon.
image: instagram.com
With its FW25 collection, Coperni once again demonstrates its ability to captivate both online and offline audiences. At a time when the future of traditional runway shows feels uncertain, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry.
As social media buzzes with reactions to the gamer-infused runway, it's clear that Coperni has once again solidified its position as a trailblazer in modern fashion.
