As anticipation builds for more news on Grand Theft Auto 6 following the record-breaking viewership of its first trailer in December 2023, the gaming community eagerly awaits further updates. However, former Rockstar developer Obbe Vermeij has suggested that no additional trailers should be released before the game's launch. Vermeij, who worked on the series up until Grand Theft Auto 4 in 2008, believes that the existing hype around GTA 6 is sufficient and that maintaining an element of surprise would enhance the impact of the game's release.
Rockstar released GTA 6 Trailer 1 to unprecedented attention, yet no further assets have been shared since. This silence has spurred a flurry of conspiracy theories among fans, ranging from analyzing the number of holes in Lucia's cell door net to scrutinizing bullet holes in cars from the trailer. One of the most notable theories, the ongoing "moon watch," correctly predicted the announcement date of Trailer 1 but was later debunked as an indicator for Trailer 2's release.
Strauss Zelnick, the CEO of Take-Two Interactive, hinted that fans might have to wait until closer to the game's scheduled fall 2025 release for another glimpse. Vermeij, on the other hand, expressed on social media that if it were his decision, he would withhold any additional trailers to keep the excitement at its peak. He went as far as to call it a "boss move" if Rockstar were to announce just the game's release date and nothing more.
Vermeij also shared insights from his experience with GTA 4, noting that the decision to delay that game was made just three months before its original release date. He speculated that a similar "decision day" might occur for GTA 6, possibly around the time of Take-Two's August earnings report.
In an interview with Bloomberg, Zelnick discussed the strategy behind keeping GTA 6's release date under wraps, emphasizing the importance of maintaining anticipation and excitement. He noted that Rockstar's approach differs from competitors who announce release schedules years in advance, opting instead to release marketing materials closer to the launch window.
Mike York, another former Rockstar animator, suggested on his YouTube channel that Rockstar is intentionally fueling speculation and conspiracy theories to keep the community engaged. By staying silent, Rockstar encourages fans to create and share theories, which in turn generates buzz and keeps the game in the public eye without the need for further official announcements.
As the wait for GTA 6 continues, fans can stay updated with IGN's coverage on related topics, including potential delays, the future of GTA Online, and technical analyses on the game's performance on next-gen consoles.
99 Details in the GTA 6 Trailer - Slideshow
View 51 Images
While you wait for GTA 6 to come out, check out IGN's coverage of an ex-Rockstar dev who says the studio probably won't be able to decide whether GTA 6 is delayed until May 2025, Take-Two boss Strauss Zelnick's response to concern about the fate of GTA Online once GTA 6 comes out, and the expert opinion on whether the PS5 Pro will run GTA 6 at 60 frames per second.
