Director Andy Muschietti attributes the box office failure of his DC Extended Universe film, "The Flash," to a lack of broad appeal. In an interview with Radio Tu, reported by Variety, Muschietti stated the film didn't resonate with all four audience quadrants (males under 25, males over 25, females under 25, and females over 25), a crucial factor given its $200 million budget. He explained that Warner Bros. aims for widespread appeal, targeting even a broad demographic. Muschietti further elaborated that, based on his observations, many, particularly women, simply lacked interest in the Flash as a character.
This lack of widespread appeal is only one of several factors contributing to the film's underperformance, including negative critical reception, concerns about CGI, particularly the recreation of deceased actors, and its release within a dissolving film universe.
Despite "The Flash's" poor performance, DC Studios has retained Muschietti to direct "The Brave and the Bold," the inaugural Batman film in James Gunn and Peter Safran's revamped DC Universe.
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