Home News Nintendo Braces for Switch 2 Sales Hit Over Tariffs

Nintendo Braces for Switch 2 Sales Hit Over Tariffs

by Lily Oct 15,2025

Nintendo has released what industry experts describe as a "conservative" sales projection for the Switch 2, citing ongoing tariff-related uncertainties.

In its latest financial report, Nintendo predicts selling 15 million Switch 2 units and 45 million games during the current fiscal year ending March 2026. The next-generation console launches on June 5.

The company clarified that its forecast accounts for U.S. tariff rates implemented on April 10 remaining unchanged throughout the fiscal year, though it acknowledged potential impacts from tariff adjustments. "We're closely monitoring market developments to adapt our strategy accordingly," Nintendo stated.

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Daniel Ahmad, Niko Partners' Research Director, characterized the 15 million projection as "cautious," noting in a social media post that Nintendo appears to be "accounting for tariff volatility, pricing challenges, and manufacturing constraints despite strong pre-order trends."

Ahmad added that Nintendo might revise its forecast if tariff conditions improve. "The current challenge involves ripple effects already impacting the console's launch environment, compounded by potential tariff increases," he explained.

Reaching 15 million sales would position the Switch 2 among the most successful console launches ever, surpassing the original Switch's first-year sales record of 14.87 million units.

Did you secure a Nintendo Switch 2 pre-order?

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Consumer interest in the Switch 2 appears exceptionally strong. After postponing its initial release due to tariffs, Nintendo opened pre-orders on April 24 while maintaining the $449.99 price point — with predictably overwhelming response. The company has since alerted U.S. customers who ordered through the My Nintendo Store that day-one delivery isn't guaranteed due to unprecedented demand.

For detailed purchasing information, consult IGN's comprehensive Nintendo Switch 2 pre-order guide.

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