A recent survey by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.
GEM Partners' unique "reach score" index calculates the daily number of individuals engaging with a brand's content across various platforms, including apps, games, music, videos, and manga. The survey, conducted monthly, involved 100,000 Japanese respondents aged 15 to 69.
Pokémon's dominance is particularly evident in the App Games category, where it amassed 50,546 points—a staggering 80% of its overall score. This success is largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributing to its high reach score were 11,619 points from Home Video and 2,728 points from the Video category. Strategic collaborations, such as the partnership with Mister Donut, and the surge in popularity of collectible card games also played a significant role in expanding Pokémon's reach.
The Pokémon Company's 2024 financial report underscores this phenomenal growth, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These impressive figures solidify Pokémon's position as one of Japan's most successful and rapidly expanding brands.
The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other related products. The Pokémon Company, established in 1998, manages the brand's operations collaboratively, with Nintendo, Game Freak, and Creatures as its key partners.
