Home News Hello Kitty Friends Match Soft-Launches in Select Regions for Colorful Match-3 Fun, Now in Pre-Registration

Hello Kitty Friends Match Soft-Launches in Select Regions for Colorful Match-3 Fun, Now in Pre-Registration

by Elijah Jun 18,2025

If you've been eagerly waiting for a vibrant, charming match-3 puzzle adventure featuring everyone's favorite Sanrio characters, your wait is finally over—at least if you're in the Philippines or Canada. Hello Kitty Friends Match, teased just a few weeks ago by LINE Games, has officially entered its soft launch phase in these regions, bringing with it a wave of cheerful excitement and plenty of adorable gameplay elements.

In this delightfully colorful title, players take on the role of a village restorer, gathering star power through classic match-3 mechanics to bring Dreamland back to its radiant splendor. Alongside Hello Kitty herself, ten beloved Sanrio characters—including My Melody, Kuromi, Cinnamoroll, and Pompompurin—join you on your journey, each offering their own unique charm and personality to the experience.

One of the standout features of Hello Kitty Friends Match is the ability to collect and customize more than a hundred themed costumes, allowing players to dress up their favorite characters in style while progressing through the game. It’s a dream come true for Sanrio fans and casual puzzlers alike.

Honestly, the only downside I can think of right now is the apparent absence of Gudetama—but maybe that’s asking too much. Still, even without him, the sheer appeal of playing alongside these iconic characters is more than enough to draw me in. And since I’m based in the Philippines, I’ll definitely be jumping into the soft launch version as soon as possible because when it comes to cute, character-driven games like this one, I simply can’t resist.

sanrio characters happily smiling together

For those not yet in a soft launch region, good news: Hello Kitty Friends Match is currently open for pre-registration, with plans for a global release set for the first half of the year.

While you wait, why not satisfy your match-3 cravings with some of the best match-3 games available on Android today?

Want to stay in the loop? Be sure to follow the official Facebook page for ongoing updates, or visit the game’s official website for more details about the development team and future releases.

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