Take-Two Interactive, the publisher of Grand Theft Auto, spearheaded the trend of $70 AAA game pricing. Concerns exist that they might push this even further with Grand Theft Auto VI.
While a standard GTA VI edition might remain in the $70 range, avoiding a $80-$100 price point, industry insiders suggest a premium edition priced at $100-$150 with early access could be offered.
According to Tez2, Rockstar/Take-Two's established practice of selling GTA Online and Red Dead Online separately will continue with GTA VI. However, GTA VI will be unique in offering online access as a standalone product at launch, with the story mode included in a "complete package" encompassing both.
This dual-pricing model raises questions. How much will the online component contribute to the base game's price? What will the story mode upgrade cost for those who initially purchased only the online version?
A lower price for the online version could attract players unable to afford the $70 or $80 full game. Take-Two benefits here as these players would likely upgrade to access the story mode. Conversely, some players might want the story mode but lack the funds for the upgrade.
Take-Two could further capitalize on this by offering a subscription model similar to Game Pass, leveraging GTA+. Players who opt for continuous gameplay instead of saving for an upgrade will generate consistent revenue. This represents another potential revenue stream for Take-Two.
