King's Candy Crush Solitaire: A Multi-Platform Launch and a Shift Towards Alternative App Stores
King is taking a significant step with the upcoming release of Candy Crush Solitaire, its first simultaneous launch across multiple app stores. This strategic move, facilitated by a partnership with Flexion, marks a considerable expansion beyond the traditional Google Play and iOS App Store dominance.
Candy Crush Solitaire will debut on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery. This simultaneous release highlights King's recognition of the growing potential of these alternative platforms, a departure from their previous approach.
The Significance of Alternative App Stores
King's immense popularity and financial success often overshadow their relatively late entry into the alternative app store market. The simultaneous launch of Candy Crush Solitaire signifies a strategic shift, indicating that King now views these stores as viable avenues for reaching broader audiences. This decision suggests a growing trend among major gaming companies to acknowledge and leverage the potential of alternative app stores.
The inclusion of Huawei's AppGallery is particularly noteworthy. For those interested in learning more about this platform, exploring the 2024 AppGallery Awards provides insight into the store's top-performing apps and its overall ecosystem. This simultaneous launch represents a significant move by King, potentially influencing other major gaming developers to reconsider their strategies regarding alternative app store distribution.
