LEGO CEO Niels Christiansen has unveiled ambitious plans to significantly expand the company's digital footprint, specifically by venturing into video game development. This expansion will involve both in-house game creation and strategic partnerships.
“We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing.” Niels Christiansen
This strategic shift doesn't signal an end to LEGO's successful brand licensing agreements with third-party developers. Recent reports, for example, indicate TT Games, renowned for its LEGO-themed games, is currently developing a new title, likely based on a Warner Bros. franchise.
Image: steamcommunity.com
LEGO's most prominent gaming endeavor to date is its collaboration with Epic Games. Last year's hugely popular LEGO-themed mode in Fortnite showcased the brand's potential within the gaming world and quickly became a fan favorite.
The company also boasts a long-standing relationship with TT Games, responsible for the hugely successful LEGO adventure game series spanning two decades. While new projects from TT Games have been relatively quiet recently, speculation points towards a new LEGO Harry Potter game, potentially building on the phenomenal success of LEGO Star Wars: The Skywalker Saga.
Further demonstrating LEGO's commitment to the gaming industry and its adaptability, the company partnered with 2K Games to release LEGO 2K Drive, a racing game launched last year, which received positive reception.
