Stumble Guys and Barbie are teaming up again, but this time, it's not a video game collaboration. Get ready for a brand-new toy line! These limited-edition toys, featuring Barbie and Ken in their Stumble Guys style, will be available exclusively at Walmart in the US and other international retailers.
The collection includes blind box figures, six-pack sets, action figures, and plush toys. This collaboration cleverly capitalizes on Stumble Guys' massive popularity, fueled in part by previous successful partnerships, including the initial Barbie crossover. Unlike Fall Guys, Stumble Guys' early mobile release proved a winning strategy in the obstacle course battle royale market.
This Barbie and Stumble Guys toy line is a smart move, tapping into both brands' strong appeal to children and their parents. While this collaboration might not directly impact gameplay, it's a significant marketing strategy for Stumble Guys. For more exciting news on upcoming releases, check out our new series, "Ahead of the Game," featuring our latest subject: Your House.
