Coach and Roblox Team Up for "Find Your Courage" Campaign
Luxury New York fashion house, Coach, is partnering with popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for their "Find Your Courage" campaign. Launching July 19th, the collaboration will feature exclusive virtual items and themed environments.
The collaboration introduces immersive environments inspired by Coach's Floral and Summer Worlds. Fashion Klossette players can explore a vibrant daisy-filled design studio, while Fashion Famous 2 players will find a New York City subway-themed stage amidst a pink floral landscape.
Players can acquire both free and purchasable in-game Coach items. The purchasable items are from Coach's 2024 Spring Collection and can be obtained using in-game currency. These items can be showcased during the experiences' signature fashion runway events.
High Fashion Meets Virtual Worlds
The partnership between Coach and Roblox might seem unconventional, but it reflects the platform's growing influence on fashion trends. Roblox's research indicates that 84% of Gen Z players report their avatar's style impacting their real-world fashion choices, highlighting the platform's significance as a virtual wardrobe and style incubator.
This collaboration further solidifies Roblox's position as a powerful promotional platform for diverse brands, from film and gaming to high-end fashion. If Roblox isn't your style, explore our curated lists of the best and most anticipated mobile games of 2024 for alternative entertainment options.
