HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent version 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its July 2024 launch figures.
AppMagic data reveals Zenless Zone Zero's cumulative mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new playable characters, Hoshimi Miyabi and Asaba Harumasa, alongside enhanced gameplay mechanics, new environments, and game modes, all stimulating increased player spending.
The free availability of Harumasa as a promotional character, coupled with a gacha banner featuring Hoshimi Miyabi, significantly contributed to this revenue surge.
Remarkably, the 1.4 update maintained player engagement far beyond typical post-update trends. Unlike the usual decline in spending a week after updates, Zenless Zone Zero consistently exceeded $1 million in daily revenue for over 11 days and remained above $500,000 even two weeks later.
While a significant achievement, Zenless Zone Zero's revenue still lags behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.
